Here are some quick facts on why signs are needed and how they HELP YOU!

• Signage is the least expensive form of advertising – and the most effective of all forms of advertising. (US Small Business Administration)
  
  
• Signage alone is responsible for attracting up to 50% of a business’ new customers. (US Small Business Administration)
  
  
• People notice vehicle signage. According to the American Trucking Association, 91% of individuals surveyed reported noticing and recalling the advertising messages on vehicles, 75% reported developing an impression of the company based on signage graphics, and 29% said they’d base a buying decision on these impressions.
  
  
• Point-of-purchase (POP) signage is a critical component of any merchandising program. POP signage serves to reinforce a customer’s memory about a company and its products, and – in addition to attracting new customers and altering customary buying decisions, supports other forms of advertising by aiding in recall.
  
  
• Industry studies show that informational/directional outdoor signage, signs that direct motorist to locations and activities, will increase business activity at the advertised location by an average of 15%.